The KICKZ online store is our latest e-commerce project that has gained a deep integration with Facebook. This blog article presents the four ways to utilize Facebook for a better and smoother customer experience. First we show how customers can use their Facebook accounts for registration and login into the online store using the OAuth 2.0 protocol. Next we discuss accessing the customer data from Facebook’s Open Graph (if user’s permission is given) in order to prefill registration and order forms. And finally, we deal with product reviews and forwarding customer Facebook posts to the Facebook wall of the online store.